Paid advertising
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Paid advertising
Ads on Facebook, Instagram, Google, and TikTok — we run several versions, keep what sells, and only raise the budget when the numbers earn it. Your money, treated like our own.
Get a free audit →a
Ad testing
Several versions of your ads run every week — the ones that sell get more budget, the rest get cut fast.
b
Sharp targeting
Audiences built from your best customers, not broad guesses.
c
Disciplined scaling
Budgets grow only when the numbers prove it — no burning spend on hope.
d
Transparent reporting
You see exactly what was spent, what came back, and what’s next.
The auctionSix consecutive queries — live
Every click is an auction. You don't win it by outbidding everyone — you win it by being the most relevant, then paying less for the same customer.
Google runs this the instant somebody searches. Here's a round playing out: three competitors bid against each other while a properly built account takes the same top spot for less.
Someone searches
↳ The auction below resolves in milliseconds
Competitor A
Competitor B
Competitor C
Your accountWon
Position 1
Same top spot as the top bidder
−41%
Paid per click vs. Competitor A
Every query
Re-run thousands of times a month
Illustrative — real numbers depend on your market, but the mechanic is exactly this.
Where we run itSearch · social · video · retargeting
Google is where people search. Everywhere else is where they discover you — and most businesses only buy half of that.
We pick channels off your customer, not off a package. A plumber lives on search. A restaurant lives on video. Most businesses need both, plus retargeting to close the people who already looked.
01 — Intent
They're already
looking
looking
Someone typing “near me” is the cheapest customer you'll ever get. Search, Shopping, and Maps ads catch them mid-decision.
Google Search & Shopping
Maps & local service ads
Microsoft Ads (Bing)
Amazon Ads02 — Discovery
They don't know
you exist yet
you exist yet
Nobody searches for a business they've never heard of. Video and feed ads create the demand that search later captures.
Facebook & Instagram (Meta)
TikTok
YouTube & Demand Gen
LinkedIn (B2B)
Pinterest, Snapchat, Reddit03 — Follow-up
They looked
and left
and left
Ninety-something percent of first visits don't convert. Retargeting is the cheapest inventory you own — and the most neglected.
Meta & Google retargeting
Display & Performance Max
Connected TV & streaming
Audio & podcast
Programmatic & paid emailOne customer, five touchpoints
Sees a videoSees you againSearches youGets retargeted
Calls youOnly the last click gets the credit in most reports. We track the whole path, so budget moves to the channel that started it — not just the one that finished it.
How it works
01
Account audit
We find the waste before we spend a dollar.
02
Build
Campaigns, audiences, and creative set up properly.
03
Test
Several versions live each week — winners get the budget.
04
Scale
Budget grows only when the return proves it.
3
Ad platforms run
Weekly
Creative tests
Full
Spend transparency
Who it's for
—Businesses whose ads stopped working
—Anyone running ads without tracking
—Brands ready to scale spend safely
Common questions
Enough for the platforms to figure out who your buyers are — usually a modest daily budget to start, then raised only once the return is proven.
Google reaches people already searching for what you sell; Facebook, Instagram, and TikTok put you in front of people who didn't know you existed. Most businesses need both, weighted to wherever customers cost least.
Early numbers in the first two weeks, meaningful results usually inside 30–60 days once enough ad versions have been tried.
Always. Accounts, data, and creative stay yours if we ever part ways.
Ready to start Paid advertising?
Free audit, a straight answer on what it takes, and a fixed quote. No contracts, no retainer traps.
Text 516-707-8820