Notes from the workInsights
What works,
written down.
Local search
The Google Business Profile checklist most Buffalo shops skip
Category, service areas, product tiles, and the review rhythm that keeps you in the top three map results — in the order I actually work through them.
6 min read
Paid ads
Your ads are fine. Your landing page is the problem.
Three page-level fixes that usually cut cost per lead before touching a single bid or audience.
5 min read
Websites
Speed is a sales feature, not an engineering one
What load time really costs a service business, and the four fixes that cover most of the gap.
4 min read
Content
One shoot day, thirty days of posts
How I plan a single afternoon of filming so a small business never has to think about content again that month.
7 min read
Nothing matches that — try fewer words, or a category above.
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